Learn More About Referral Selling

I recently got to attend a referral show for the local PSB Chamber of Commerce for the express purpose of seeing what they had to offer. Basically from last year, the PSB has organized such a show for free to 60,000 businesses. Many of these businesses are called “direct selling” businesses. These types of businesses exist to help part-time work-at-home moms. I was so excited last year to take advantage of these demonstrations.

I walked away with great experiences both retailing products and learning about direct selling. I was so surprised at what I had learned. More importantly, I was so inspired to do business with direct selling businesses. The PSB gave me this opportunity to listen and learn.

Referral selling is about understanding your client and inviting them to do business with you because you believe in the products and services you sell or the other businesses in your network. Basically, referral selling is serving. Selling is an exchange of value. Service is a sacred relationship. Spousal relationships are built on trust the trust of your client.

Referral selling is the process of taking someone to do business with you and automatically giving them evidence that their referrer has made a good decision by being represented by your company. Each business, either directly or the third party has a database of clients and customers. The same principles apply as in selling to new customers that you or your company takes on new clients.

The success of your business and the judge of the business is based on the effectiveness of the relationship. Anything you do that exceeds the satisfaction of your customer means more business for your company. The satisfaction of your clients can be enhanced by your personal relationship with them and your companies accommodating practices. Customer service is the most important positive as we know. You have a unique ability to tap into people’s desires to know you, like you, and trust you. Those three variables will provide much value.

The business of referral selling is mostly value-based. These people are satisfied. They want more. They have built-in repeat business. Creating consumer demand creates cash flow, which creates an opportunity for your business to grow. Referral selling is a two-way street. It not only benefits one company but it benefits plenty of companies as well.

If you are familiar with J. Paul Getty, he was asked how it was that he could receive so much command over a business, and he replied “I ask my clients or friends for new business”. Businesses are built on relationships. Referral selling should be a constant and energetic focus to earn income. The standard belief is to generate new business for new clients through the internet or computer systems; however, existing clients are just as important. Referral selling involves building networking (business to business) and personal relationships. Building personal relationships are built on trust, honesty, and integrity.

Referral selling has tremendous potential for success for any business. Referral marketing is about serving your customers, your prospects, as well as your competitors as business, is built on repeat business. Referral marketing is about connecting your clients with someone credible. Simple math shows that 600 friends increase your lifetime client by 1.3. Referrals provide the greatest return on investment than any other stream of business. Within the referral selling system, you will discover online or offline strategies to increase business. Simply put it works.

If I had not experienced the more indirect benefits of referral selling; to increase business, I would not have bookmark this blog nor would I have Sweet Relief training be a part of my decision-making criteria for the year. Introduction to both manual and internet referral marketing systems helps you learn how to make personal connections with your sources leading to more business. Not more band-aids financing brand building techniques.

10 Ways to Earn Money From Your Website Traffic

Just about anyone who runs an internet business can tell you that they struggled to keep to a schedule to make sure everything is running smoothly for their business. Nothing is more frustrating than coming home from a long day of working on your business only to find your website – from extras to even the site’s graphics – is all over the internet.

If you have a large business, your website will have grown with you as the business has grown with you. From time to time, you may want to make a new appearance. It’s up to you to make that happen and keeping to a schedule is helps you keep to your schedule.

Here are some steps to help a schedule-driven website generate money for business:

1. You Make a New Website

One way to keep to your schedule is to keep your business separate from your personal relationships. Having a website that is primarily used for business is not the best way to treat it. Staying in one place also makes it easier for you to put in a full eight hours of work a night even if you’re not the primary focus.

2. Look for a Paying Client

Your initial client may be one person in the whole world who may want a website, but that is unlikely. Do your best to diversify your client base. Build a relationship with other people who run large businesses and work a full eight hours a night.

By building business relationships and adding extra income to your business, you are likely to succeed in the long run.

3. Inform Others of Your Blog

One of the first ways to generate business is to inform others about your website and what it has to offer. You can inform people about your brand in general, as well or your website specifically. This gives you the chance to show off how great you are.

4. Create New Design Ideas for Your Website

When time is pressed for it, people are creative. You may not be able to design a new one for your website, especially if your current site is fairly plain. You may need to look closely at your current design. It may be time to add a blank header… or maybe you need to look at the graphics you have on hand.

5. Optimize Your Ten-Day Webinar

Once your website has been up and running for a few weeks, you can use it to promote your 10-day webinar. You can use banners and landing pages to convert new attendees into actual buyers.

6. Use Social Networks to Your Benefit

No matter if your web hosting service doesn’t allow you to use popular social sites to post photos of your staff and product photos and videos, social media sites like Facebook and Twitter. If your business is well established, you should have an active social sister site. This is a great way to expand your business by tapping into an existing Network.

7. Upgrade your Web Templates

Some web hosts don’t allow you to purchase and upgrade your web templates. Depending on your needs and preference: have a website designed for you by a web design firm or learn HTML, whichever you think is easier for you.

8. Check out the Competition

Making sure you are trying to keep up with your competition is important. Check out as many web designers and developers as you can find that offer rates and availability lower than the competition.

9. Always Update your Website

Sometimes web designers will have business hour restrictions. If you only have ten hours to design a website and you have to run a call tagging needing everyone to step in night and a marketing team in the hassles of updating your website for the day!

10. Send in a Proposal

In the end, the web designer will know what you are asking for. If the rates are lower, or somewhere in between, a professional web design firm will understand your needs and be able to design a website for you that will give you more positive results than another person who has the same need and limitations.

Internet Marketing – What Are the Rules of Thumb You Should Use?

Internet Marketing is one of the latest areas of interest that people are starting to learn more and more about. With the current economic problems in the United States, the Internet can help a lot of people to earn some extra money. No longer will you just rely on having a job that you don’t really like? What if you could find a business that would let you earn hundreds of dollars a day with only the minimum amount of work? What if you could have this ideal business online right now?

How To Do Internet Marketing?

There are many different ways to make money online. Just take a look around and you will see hundreds of ideas that you could jump into. Instead of opening up your mind up to so many possibilities, what if you just wrote down your favorite ten ways to earn money online?

Just from the ten methods, what if you would be on your way to earning hundreds of dollars a day? Seven of those methods are simple steps that anyone can do.

#1 – Writing articles

Did you know that the majority of people just like you and I like to write? Constantly looking for ways to express ourselves and the topic of the articles is usually what is on everyone’s mind.

Maybe you have to practice. If not, you can always use a software program like Constant Content or Constant Content Plus to help you to keep your writing fresh and new.

#2 – Making money through eBay

If you are going to take a full-time job, selling things on eBay online is definitely the way to go. You are going to have options on what you want to sell. Pay particular attention to what is trending. Also, don’t be scared to make your own website. It can be done if you have a basic understanding of how to do it yourself or make it easier by having someone build it for you.

#3 – Blogging

A blog is just a website that is made up of many pages. What’s so special about blogs is that you can make as many as you can. Once you have a little know-how on how to blog, then you can start earning a substantial income from your blogs.

#4 – Affiliate marketing

Affiliate marketing is an incredible way to earn some extra money. All you need to do is sell other people’s products and then you will be paid some percentage of the sales price.

#5 – Google AdSense

Google AdSense is great because they collect revenue on a monthly basis and what you have to do is to place some code for Google ads on your site. This is really simple and just a couple of hours of work.

#6 – Niche marketing

Internet marketing is all about people. People of just about every interest level are on the Internet. Niche marketing is tough to duplicate because it is not a physical business. When you have a niche market, you have to get involved and really learn the product you are promoting.

Luckily a niche market is all about one for another way of bringing more traffic to a website. One way is through keywords; however, the majority use some non-experienced website builder tool that linear web entered into their blog. It uses templates and plenty of ads that generate income.

#7 – Video marketing

With video marketing, you can make short and entertaining videos on your niche. Getting it right away means finding a Microphone to make the videos. Once you receive the Microphone, you will be able to shoot marketing videos and publish them to the most popular video sites.

However, if you can’t get it right away, you can just make a video and upload it. Your video will then receive YouTube views and you will begin to generate traffic

Internet marketing is truly a valuable tool to anyone who is looking to start their own business on the internet. If you compare the possibilities that are tried and true ways of making money online, all of the above are excepted ways to do so. To find out what fits well with you, let’s do some brainstorming and get started right now.

How To Do Affiliate Marketing

How does Affiliate Marketing work? Affiliate marketing is essentially a pay-for-service form of online marketing in which an affiliate promotes items on behalf of merchants or companies for an agreed-upon fee or percentage of sales. It s great for eCommerce sites because capital is only spent after a sale has been completed, but it also works well for almost every business type out there. Let’s take a closer look at how Affiliate marketing works and what it can do for you.

Where does Affiliate marketing begin? The first step in an Affiliate Marketing Campaign is to find a targeted audience. An audience is any group of people that have an interest in the product that the merchant is selling. For example, let’s say that I’m going to sell cell phones over the internet. I would research the market and find the types of people who are most likely to purchase cell phones in my target market.

Once I have found my target audience, I then determine how well my advertising will reach them. This can be done with a variety of methods such as pay per click advertising (PPC), search engine optimization (SEO), and social media marketing (SMM). If my chosen affiliate merchant offers multiple ways to advertise my product, I will evaluate which one will bring me more success. The reason for doing this is so that I can make my advertising cost effective and my audience more likely to purchase products from my website.

Once I have determined how I will reach my audience, I then determine how much money I will earn from my efforts. This is typically in the form of either a flat rate commission or a cost per sale (CPS) rate. A flat rate commission is what the merchant will earn if my site generates enough traffic to advertisers. A cost per sale commission is charged if my site generates enough traffic to advertisers but no visitors. This commission rate is usually less expensive than a flat rate commission and is based on the merchant’s reputation in the industry.

After determining how much I can make with my affiliate marketing campaign, I can start looking for ways to promote my product. My first move is to find a merchant that offers a commission rate that is close to what I’m earning with my advertising. The easiest way to find merchants that are willing to offer a high commission rate is to use a search engine like Google or Yahoo and look for the name of the merchant, followed by the word “affiliate”.

Once I have a list of several merchants that will offer a high commission rate, I need to find an experienced and influential marketer who is willing to take the risk of promoting my product. Fortunately, I have found two people, Steve and Sarah, who are both experienced and influential marketers. They are great sources for getting information on how to drive traffic to my website. With the help of their guidance, I was able to create my first promotional video ad using YouTube. The video went on to gain over one million views in a few days. From that point forward, I contacted Steve and Sarah and they sent me several helpful tips on how to market my product.

In addition to learning how to market through YouTube, I learned how to set up an affiliate network. This is where all of my marketing would take place. Through the affiliate network, I was able to create a variety of marketing campaigns that allowed me to earn more money. In this article, I will discuss the details of how I set up my affiliate network.

One of the most important aspects of how to do affiliate marketing works is being able to find a good product to market. This is easier said than done. I spent a lot of time looking for the right product. I finally landed on ClickBank, which has been described as one of the best platforms for online sellers. Once I got the product, I started promoting it aggressively and was pleasantly surprised by how much profit I was earning.


How Blogging Helps My Business?

As someone who runs a small business, how does blogging for business help my business? Well, to be honest with you I haven’t found a way to put a time schedule on when my blogs should be and I’m not sure if they are helping or hurting. It really depends on how you run your business and what your blogging goals are. If you are blogging just to make money, it’s going to affect how the rest of your business is run. However, if you are truly passionate about your blog, you will use it as another outlet for your creativity, as well as another revenue stream.

Now, you may be asking yourself how does blogging for business really help my business at all. The first thing you want to do is figure out a blogging strategy that works best for your business. There are literally hundreds of business blogging strategies that you can use, so take your time. Look at what other successful businesses are doing, then try to duplicate their success. Use the same principles that they are using.

A good blogging strategy for any business would include posting once a week, possibly on Sunday, and then another one on Wednesday. You can also use more than one blog post every day or every few days. How you decide to go about this is up to you. I personally like to have my blog posts are around 30 minutes long, so I do posts every single day.

Once you have your blogging strategy figured out, you will need to start implementing it. Now, the main reason that you are writing your blog posts is to communicate with your customers. Therefore, if you aren’t already communicating with them through your e-mails, now is the perfect time to do so. In order to get your customers’ attention and to keep them interested in your blog, you will want to make sure that your blog posts are informative and up to date.

Another good question to ask yourself when thinking about how does blogging helps my business? If you have a blog, then you will want to get people to visit your blog post and to read your blog post. If your blog isn’t visited often, then you won’t get many new leads or customers for your business.

There are a couple of different ways that you can make your blog posts interactive. You can change your blog template to incorporate a comment box with your blog URL in it. Then you can actually write blog posts that are interwoven with a comment box or a link to your website. You will want to make sure that you give your readers options on how they can leave their comments. For example, you might want to allow them to leave a comment using your web address as a username, but you might also allow them to leave a comment as “ugly”.

How does blogging help my business? It allows you to build relationships with other bloggers. If you are blogging, then you are building relationships. This is why it has been said that the most important step to starting a successful blog is to interact with your readers. Interacting with your readers will take you one step closer to having a large base of loyal readers.

Your readers will also tell other people about your blog. If you write a blog post that is popular, then other bloggers will want to repost your blog post and tell their friends. So how does blogging help my business? It will allow you to make a ton of money from the blog, all from interacting with your readers!

Internet Marketing: Six Tips to Help Build Your List

Anyone who knows anything about Internet Marketing will tell you that, building your list, is the most important thing you can do, to make your business a success. Building a strong email list will give you a great opportunity to reach your customers, and is invaluable to your business. Used correctly, you can build long-term relationships with your customers. Use these tips to help you with your list.

  1. Give people a compelling reason to sign up for your email list. Do you provide exclusive content? Do you give out coupon codes? Why should people sign up for your list? You have to make it easy for them to opt-in. Give people an idea of what they can expect; let them know how often you will email them. Assure them that their email details are safe with you and that you respect their privacy. People need to feel comfortable before giving out their email addresses–be sure that they know they can trust you.
  2. Make it easy for them to opt-out of your list. Before they even sign up, tell them how easy it is for them to stop getting your emails if they no longer wish to receive them from you. In fact, every email you send them should end with information about how they can opt-out of your mailing list.
  3. Provide only relevant content. Once you’ve made a promise, be sure you stick to it. Give your readers high-quality information. Avoid duplicate content, or you risk people opting out. Your blog content should be of value to them, and not a simple sales pitch. Give them something that provides an incentive to open your emails.
  4. Set up your emails in advance so that they are scheduled for regular release. Do this by preparing a series of emails in readiness. This allows you to work on other areas of your business, and still maintain regular contact with your prospects. With interesting content and regular dispatch, your readers will look forward to receiving your mail and you will increase your open rate.
  5. Offer subscriber’s special deals. Throw in a bonus, but make it something of value. Nobody will appreciate getting rubbish, and you will find it counterproductive. Give your customers a discount for taking immediate action. Always try to give special incentives to your regular subscribers, which will build that all-important customer loyalty, that you need for long term business.
  6. Ask for feedback occasionally. Perhaps after a product launch or a special offer. Ask your list what they would like to see, and how you can improve your service, or if there is any particular subject they would like you to include in your newsletter. They will appreciate being asked, and you will get useful suggestions. When you get an enthusiastic reply why not ask for a testimonial or review. These are very valuable but be sure they are genuine.

Hopefully, you should now have a better idea of what you need to do, to build a responsive email list that will be effective in boosting your sales, and building long-term relationships with your customers. An email list is your biggest asset, and can really help expand your business.  Always let your customers know that you have their best interests in mind and your internet marketing efforts will pay off.

Keywords in Search Engine Optimization – Is it Worthy?

If you are the owner of a business website, you will naturally want it to be

search-engine-optimized these days. The reasons for this are not too far to seek. Today’s technology-enabled people quite often seek information about products/services on the Internet. They use leading search engines such as Google and Yahoo! to locate the sites. With competition picking up, every website wants to have a share of the Internet pie. Every site wants to be listed towards the top in a search engine’s search rank. Here, SEO plays a big role. SEO slowly and steadily helps to tune your site to the expectations of the search engines. One of the basic and most important aspects of SEO is finding the right keywords for your site and use them for optimization. In this article, we will explore the importance of keywords in SEO.

What are the keywords?

Keywords are a single or group of words that people type in search engine text boxes to find information about what they need. Search engine optimizers need to detect these keywords while optimizing the sites. Keywords are used in the content and other areas to make the site tuned to the search engines’ expectations. The more focused a site becomes on what people search for, the probability of its location by people through search engines increases. When people use these words or phrases in search engines, they get two types of search results. There is a paid search result towards the top and right side of the list. The font size and style for these paid links (merchants pay the search engines to list their links that are relevant to the keywords) are a bit different. The other category constitutes the organic search results that the search engine has deduced based on its algorithms.

Keyword Selection

The search engine optimizers need to choose the keywords with care. The keywords chosen should have a high search volume. If more and more people search with the keyword, the greater is the chance of an increase in your site traffic. If by chance the competition for your chosen keywords is weak (that is, not many sites have detected the search potential of these keywords), your chance of crawling towards the first page of the search results will increase manifold. There are many tools available in the market for keyword research. However, it is better to consult with an elite SEO marketing company to choose the apt keywords.

Keyword Frequency

Remember, search engines regard the “content of a website as the king”. The keywords should be carefully spread across the continent. They should be present in the title and the body text. Be careful not to repeat the keywords too many times. The best approach will be to write the free-flowing content and introduce the keywords at some places (particularly more towards the beginning and at the end of the article). The keyword frequency (or keyword density) for single words should not exceed more than 6% on the page. This percentage will come down to 3% for keyword phrases.

Other Important Areas for Keywords

For the purpose of SEO, you have to look at several other places to distribute your keywords apart from body text and content. Some of these areas are ‘meta’ tags, ‘alt’ tags for images, ‘description’ tags, headings (H1, H2 tags), link text for outbound links, and so forth.

Thus, we can easily infer that keywords are the pillars of SEO. Unless keywords are not researched properly and not applied to the content appropriately, your dream of making it to the first page of the search list might remain elusive.

Is It Time for an Intervention? Overcoming Overwhelm for Online Business Success

In this Article:

  1. Confessions of an Online Research Junkie
  2. How to Overcome Analysis Paralysis in Online Marketing
  3. Effective Tool for Online Business Success

I have a confession: I am a Research Junkie.

That’s right, it takes more than 1 book to get my fix. I have to troll the back alleys of the library, indulge in way too many online sites, get the word on the street by lurking in seedy chat rooms, get my hand on magazines, ezines, newsletters, government papers, and public domain treasures.

It wasn’t always like this, well maybe it was. I wasn’t happy with just 1 Dr. Seuss’s book – I had to read the whole collection. And don’t even get me started on Nancy Drew and the Hardy Boys. There was something satisfying about seeing all those titles lined up on my bedroom shelf. And, although I’ve given up my earliest dream of reading every book in the local library (you see, somewhere along the way I discovered boys!) I still get a rush at the thought of devouring new knowledge – and more importantly, testing out that knowledge to see what it can do!

Power of Knowledge and Danger of Overwhelm in your Online Business

So this is where your Online Business Success, or failure, comes in. You see, if you spend all of your time gathering the knowledge and chasing those rabbits down the rabbit holes and process maps, you are going to end up with a big brain and a small bank account.

The solution is really very simple, although most people get so caught up in trying to do their online marketing just perfectly, that they never start. So I want you do commit this powerful little phrase to memory:

“Done Trumps Perfection”

Just get started, Just Do It, Fail Fast, Know where you’re going, and don’t be afraid to adjust your course along the way.

Here’s what I do when I’m diving deep into a subject. If I’m learning about something to do with Online Marketing, I learn all I can, take a lot of notes, attend the webinars, purchase the courses all in the course of a single week.

Research to your heart’s content – for no more than a week. Then produce and implement something based on that research: A system, an ebook, a product…whatever. Produce something of value for your customers, and/or implement something that will keep your business growing.

You MUST unleash and take action on that knowledge in order for it to do you any good.

I usually take a day or two to let it all sink in and let my subconscious mind make some sense of it. I’ll map out a strategy, put it on paper, and talk it out with someone who is just as passionate as I am about this Online Business adventure.

Then, I Execute the Plan. I get it started, sending it off into the living, breathing lab that is at the heart of an Online Business.

Wait, That’s Not Completely True: My Powerful Tool for Online Business Success

Okay, I’m not being completely honest here. I don’t exactly execute my plan – I have a team of Outsourcers who implements the steps for me. Any online business that plans to be successful with their marketing must have some help. At a minimum, you need a VA. It’s your job, as the entrepreneur, to set the compass and provide some tools and knowledge; however, there is no reason why you can’t have a crew who keeps you moving forward.

Starting A Small Online Business

If you have been surfing around the web for a while you have probably heard about people making money or starting an extremely successful online business. Even though these stories cover the web and want you to pay a bunch of money so you can also make money they very rarely tell you the whole truth. Online business is anything, but easy and very rarely can you set up a residual income meaning you don’t need to constantly work for income. In most cases, you will have to fight for every visitor and every dollar you get. This is the usual case so if you have been thinking you would like the chance to make money online then try building a simple small online business and seeing where it takes you. The first step will be of course setting up your online business, next will be learning internet marketing, and finally, it will be necessary to learn how to make money from the traffic you generate.

Creating an online business is not nearly as complicated as many make it out to be. For those a little more serious about making a living online you may want to consider purchasing unlimited hosting though it is not mandatory. Once you have a platform that you can create the presence it is time to think of a niche that you thoroughly enjoy. A niche is what bloggers and webmasters call the topic of a website. A couple of good examples of a niche include “internet marketing”, “online business”, or “fishing”. Pick something that you truly love so when times are rough you don’t give up on the business.

If you create your online business go ahead and monetize it quickly with affiliate programs or PPC publishing. Some of the affiliate programs I found pay the highest commissions are get paid to take survey programs. The reason they are extremely easy to market is they are free for your audience and will actually help them begin to earn money. If you want to post some basic ads then go to Google AdSense or Chitika. Both will be free for you to join and will allow you to create simple ads to post on your website which will allow you to earn money every time a visitor clicks on an ad.

Saving the best for last it is time to talk about internet marketing and content creation. This is where millionaires are made those who create content that shoots across the web like a virus. You will need to learn some basic internet marketing such as SEO, link building, and branding which you can do in webmaster forums such as or on the major blogs out there. Really though your success will be seen in your ability to write content that touches people making them want to link to you and share your content across the web. Focus on creating content constantly becoming an expert content creator and try to fill the black holes within your niche that have not been covered. The best way to see if the content has already been written is by going to Google and searching for the title. If there are no posts or articles for the title then, by all means, write and publish the article.

The Basic Facts of Blogging Tips

Blogging is becoming more and more popular, and societal networks are also becoming increasingly more popular also. Blogging is extremely important in regards to building your brand. Blogging is an excellent means to make a living and get your views available on the World Wide Web. Blogging can’t ever be dead as a result of the advantage it offers for businesses in the modern digital world.

blogging tips

Blog since you love to achieve that. Your blog could have been recently started and now you require traffic. If you understand what you are speaking about on your blogs, you’re already ahead of most of your competition. Or you’ll be able to mix and match blogs with plenty of kinds of media that are somewhat more interesting. Getting your own blog offers you and your company an opportunity to be heard.

Actually, it is strongly recommended to blog since you want to make money from it. After all, individuals won’t be drawn into your blog in case you have merely a single one to start with. It is possible to also post on other blogs as a guest to enlarge your reach.

Anything you’re going to introduce into your blog at regular intervals may also be regarded as a series. If you would like to create a blog that not only clearly expresses your ideas and views, but in addition invokes interest in the reader, then there are a few easy tips that you want to stay in mind. After you learn to create a blog on Blogger you can create over a blog to be able to reach a number of audiences.

Who Else Wants to Learn About Blogging Tips?

You won’t have the ability to monetize your blog with AdSense unless you’ve got a blog active for around 6 months, so keep this in mind. In reality, make a list of the vital points that you want to cover in the blog and refer to the list when writing to make sure you have covered all of them. Your company blog ought to be a two-way platform where it’s possible to share news and enable your users to share their viewpoints through comments.

There are several different ways on how to promote your blog. In that guide, you will discover how I started my blog at no cost and learned to earn cash with my website at the exact moment. Though your company blog should not own a selling pitch, it doesn’t imply that you should completely forget the call to action element.

When a guest post on your blog, it’s an indicator of being known by men and women. A blog should have multiple choices for sharing the content and finding the company or organization across various social channels. You’ve resolved to begin a blog. You have to be excited to begin your very first blog.

The Blogging Tips Game

Update the blog as frequently as you’re able to. Commenting on other blogs is among the evergreen ways to cultivate your blog successfully. You would like your blog to stick out from the rest since there are several unique blogs on the web. Also, simply because you aren’t monetizing your blog now doesn’t mean that you won’t make a decision to later on. Sharing your blog with clients and possible clients creates mindshare by means of your target audiences.